DP World took longer to speak than Optus. Why hasn’t it faced the same fury?
Optus has a PR problem because it has an actual problem. The same fate could befall DP World if it can’t get all its containers moving and explain the hack.
It’s the day of mourning for Queen Elizabeth last year and Optus informs the government that it has been hacked, badly. Not long thereafter, a Canberra press gallery reporter breaks the story of the breach.
He reveals details that Optus chief executive Kelly Bayer Rosmarin doesn’t in her subsequent press conference. From the first moments of the crisis, the company had already lost control.
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