‘Indie’ watch brands on the rise to challenge their expensive rivals

With big brands fighting tooth and nail to catch consumers’ attention, it’s easy to overlook that many of this year’s real gems have come from independent exhibitors.

The phrase “indie watchmaking” may evoke images of Genevoise artisans huddled over arcane mechanisms, yet one needn’t be familiar with the nuances of boutique (versus big-name) production to appreciate Czapek & Cie. The brand enjoys a loose ancestral connection to Patek Philippe and, like the makers of the famed Nautilus, has released its own desirable integrated bracelet sports watch.